About

I started this part of the blog when I was a reporter at the erstwhile Business 2.0 magazine in San Francisco. Business 2.0 was a Time Inc. magazine that focused on innovation in business. In the course of my work, I came across interesting companies and business ideas. Honestly, I wasn't totally crazy about blogging about Web 2.0, especially since one of my B2 mentors was doing it much better. But I found some interesting stuff, and I'm still interested in business. I left Business 2.0 to try my hand at teaching science, and now I'm back to the world of media, research and writing.

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Saheli Datta
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Outside.In -- Or, the Need to Better Coax Users

I got pretty excited when I saw Gina Trapani's  post today on Lifehacker  Outside dot in logo about a new local-data aggregator, outside.in.  (Not, sadly, about improving public spaces and parks in India. But a creative way of using the top level domain!)  Basically, it's a completely user-implemented site of connecting blogs to zipcodes, with a little bit of visualization via Google Maps. Once a zipcode has some blogs connected to it, you can dial the zipcode in and quickly get an overview of the local blogposts. Not a terribly new idea, but a nice layout. None of my East Bay neighborhoods had much of anythign going on, but for the neighborhoods where some blogs have already been connected, it's an interesting slice of life. Check out my old hood of 10025.

Read more and comment here.