About

I started this part of the blog when I was a reporter at the erstwhile Business 2.0 magazine in San Francisco. Business 2.0 was a Time Inc. magazine that focused on innovation in business. In the course of my work, I came across interesting companies and business ideas. Honestly, I wasn't totally crazy about blogging about Web 2.0, especially since one of my B2 mentors was doing it much better. But I found some interesting stuff, and I'm still interested in business. I left Business 2.0 to try my hand at teaching science, and now I'm back to the world of media, research and writing.

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Saheli Datta
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Picture_22 Imagine  American Idol for OS X shareware.  On My Dream App, where voting closed today, 24 readers proposed their dream application, many judges (including Steve Wozniak, for one round) gave feedback and guidance, and as many as 14,000 users voted on which three should be developed. Mike told me about this delightful contest, which I hadn't heard of, being a relative newcomer to the world of OS X and its associated widget community. Conceived of by Phil Ryu (who would appear to be an 18-year old developing savant) ,  the site has found sponsors for three developers to tackle the top three winners. I confess being a little baffled by the the first place winner- Atmosphere, which wants to display the outside weather to you on your desktop in a very rich image. The immediate criticism was, "look out the window," and the immediate comeback was, "most people don't have windows." A depressing commentary on modern working life! But harking back to my cubicle days earlier this year, I'm not sure I'd want a visual reminder of what the weather is like outside. Then again, maybe it would be a good way to get in some of that mood-enhancing blue light.

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